About Us:
We’re seeking a Media Buyer to manage and optimize our digital campaigns across various platforms Role
Overview
As a Media Buyer at ApoMedical, you will be at the forefront of our consumer marketing efforts, responsible for strategically planning, executing, and optimizing digital advertising campaigns that drive business growth. This role requires a careful balance of analytical thinking and creative marketing intuition to maximize ROI across multiple platforms including social media and native advertising networks. You will be part of the marketing team to ensure campaign messaging aligns with brand positioning while continuously testing and refining audience targeting to improve performance metrics. The ideal candidate has a proven track record of successful campaign management and a passion for data-driven decision making in the digital advertising landscape.
Responsibility
- Planning media buying strategy and advertising budget
- Analyzing campaign performance and generating actionable insights
- Working with media suppliers and identifying new advertising opportunities
- Tailoring marketing messages to different target audiences
Requirements:
- Minimum of 4 years of experience as a Media Buyer or in a similar role
- Knowledge and experience in B2C marketing in international markets
- Proficiency in managing discovery channel campaigns
- Deep experience with native advertising platforms: Outbrain, and Taboola
- Knowledge of digital advertising platforms: Meta and TikTok
Technical Skills:
- Advanced proficiency in paid social and native platforms
- Proficient in data visualization tools
Personal Qualities:
- Exceptional analytical mindset combined with creative thinking
- Data-driven decision maker
- Strong problem-solving abilities
- Excellent communication skills
- Strong data analysis
- Creative thinking and marketing understanding
- Ability to work independently and meet deadlines