Key Responsibilities:
- Content Strategy and Implementation:
- Develop and implement content strategies aligned with business goals.
- Supervise the execution of periodic plans based on marketing strategies.
- Content Optimization:
- Conduct Website Optimization to ensure the optimal user experience; uniform language, and messaging across all content.
- Create and optimise ads, landing pages, email, and cross-department campaigns.
- Adapt content for various channels, including Google, Facebook, and Native platforms.
- Conduct content quality reviews and yearly updates across all channels.
- Product Content Development:
- Develop content and optimise new features based on test data to drive conversion and customer engagement
- Collaborate closely with product owners and UI-UX teams.
- Regulatory Compliance:
- Understand and adhere to regulatory limits across channels (Marketing, HG vs. Apomeds, product limitations).
- Deep knowledge of the content on the website, distinguishing the regulatory content.
- Identify and navigate boundaries and opportunities within regulatory guidelines.
- Ensure all new content meets regulatory standards.
- Content Project Management:
- Manage multiple content projects simultaneously, ensuring timely delivery and meeting deadlines.
- Develop and maintain content calendars and schedules.
- Analyse and report on content performance to inform future strategies.
- Guide new tasks, build messages, and create optimal user experience across all functions.
- Team Management and Development:
- Develop team members’ capabilities and foster team growth.
- Defining responsibilities and dividing tasks between employees.
- Manage the content department’s budget; recruit and negotiate with external vendors, such as freelancers.
Breakdown by departments:
Content – SEO:
- Develop a monthly article/blog plan based on SEO needs.
- Optimise existing pages to meet SEO requirements and maintain content standards, including tone and voice.
- Create new pages and sections to promote the site organically.
Content – Marketing:
- Create and optimise ads, landing pages, marketing emails, and cross-department campaigns.
- Ensure uniform language and messaging across all content.
- Adapt content for various channels, including Google, Facebook, and Native platforms.
Content – Product:
- Develop (create a message or write the content) and oversee new or improved features based on test data.
- Collaborate closely with design/UX teams to create the best product experience.
Regulation:
- Understand and adhere to regulatory limits across different channels (marketing, HG vs. Apomeds, product limitations).
- Maintain knowledge of existing regulatory content on the site.
- Identify and navigate boundaries and opportunities within regulatory guidelines.
- Ensure all new content meets regulatory standards.
Content Department:
- Manage multiple content projects simultaneously, ensuring timely delivery and meeting deadlines.
- Develop and maintain content calendars and schedules.
- Develop and implement content strategies aligned with business goals.
- Analyse and report on content performance to inform future strategies
- Divide tasks among content managers.
- Guide new tasks, build messages, and create sequences between different/related tasks.
- Manage the content department’s budget, recruit and negotiate with external vendors, such as freelancers.
- Develop staff capabilities and foster team growth.
- Content Quality reviews and yearly updates across all channels